Deputy Director of Audience Development aka "The Hustler"

Anywhere in U.S. time zones, United States


Upworthy's mission is to use irresistible social media to draw attention to the things that really matter. In our first year, we've inspired millions to watch great videos about standing up to bullies,getting young girls excited about engineering, holding big banks accountable, and dozens of other important topics.

By some measures, we're one of the fastest-growing media sites in history. But to make the kind of difference we want to make in the world, we need to go even further.


Is multi-tasking your middle name? Have you ever felt overly excited after solving a challenging work problem? When people have questions, do they come to you for answers? Were you the kid who played with the new game right out of the box, rather than first reading the instructions? And…does joining one of the world's most innovative and fastest-growing social media teams appeal to you? If you answered "yes" to the above, this might be the job for you.

The Deputy Director (aka "The Hustler") will ensure that we deliver the greatest experience to our 3 million+ social media and email subscribers (and rack up the numbers to prove it). Each day, our Editorial team pumps out dozens of "nuggets" of content, and it'll be your job to help figure out which of those will reach the most people on the web, and then mobilize our distribution channels to get the traffic flowing. You'll help craft our audience growth strategy, write and A/B test sign-up messaging all across our site, and help organize the team in heated moments of viral traffic spikes (among other things). You'll be at the center of it all — Facebook, Twitter, email, and more.

You should be comfortable with numbers, basic statistical testing, and thinking through challenges creatively and scientifically. You won’t need to write code, but talking to people who do shouldn’t scare you. And you must be prepared for a fast-paced, virtual environment.


  • Excellent analytical skills, including working with Excel, and the ability to deliver recommendations based on data and analysis.
  • Entrepreneurial instincts and hands-on attitude. Eye for the big picture and enjoyment of day-to-day operations. Creative approach to problem-solving.
  • Clear and precise communication skills.
  • Tech skills and Internet savvy.
  • Ability to manage projects and hit deadlines. 
  • Self-manager, self-teacher, and self-starter. We work virtually, and nobody will be “breathing down your neck” — you must be OK with that.
  • Understanding of and love for social media.
  • Minimum 2 years' experience in a fast-paced work environment.


  • HTML
  • Google Analytics and other Web-analytics tools
  • Database querying 
  • Great creative writing skills
  • Demonstrated experience organically building an audience on social media

LOCATION: Work from home; live anywhere. We’re a virtual company, and we collaborate online.

COMPENSATION: Competitive salary and benefits.

COMMITMENT: This is a full-time position.


TO APPLY: Send your résumé using the form below. At Upworthy, we believe that the diversity of ideas, experiences, and cultures that our employees bring to their work is our greatest advantage, and we are proud to be an inclusive and equal opportunity workplace.